As our work with the Hakkasan Group and MGM Grand blossomed, so did an unexpected opportunity – an introduction to Pharrell’s visionary team.

Immersed in the spectacle of MGM & Hakkasan’s megaclub launch, we set out to create not just footage, but a narrative that imbued authenticity. Pharrell’s management team was not just impressed; they saw in our work an opportunity to extend our creative synergy to Pharrell’s own creative sanctuary— I am OTHER.

What transpired was more than an edit; it was a brand piece meant to illuminate, motivate, and inspire. In the kaleidoscope of I am OTHER, Pharrell’s multimedia creative collective and record label, our lens became a storyteller. We crafted a visual poem that encourages individuals to embrace their uniqueness, celebrate their differences, and unapologetically be themselves.