At the request of Aria Resort & Casino, we undertook a unique challenge: to create pre-opening hype for their exclusive nightclub, Jewel. Our task was to produce a captivating video that not only generated excitement but also set the stage for the entire marketing campaign leading up to the grand opening.

Our approach was unconventional. We crafted a narrative that exuded curiosity, dream-like aesthetics, and an air of mystery. Notably, we held back on revealing any logos until the end of the video, maintaining viewer engagement and piquing interest in the storyline.

Recognizing the common belief that audiences lose interest in videos within the first few seconds, we defied this notion. As creative thinkers, we understood that the journey leading viewers to the video was just as crucial as the video itself. To complement our video release, we strategically placed print ads and billboards featuring a captivating dark screen with our actors and the URL YourJewelAwaits.com. No opening logos, no dates, no call-to-action—just intrigue. This unprecedented approach garnered an 80% completion rate for the video, leaving viewers with a special surprise at the end.