Embarking on an unprecedented venture, Hakkasan Group entrusted us with a monumental task—to shape the visual identity of the most ambitious and, at the time, the most expensive nightclub ever conceived: Omnia. With a staggering cost of 107 million dollars, Omnia aimed to be more than a venue; it aspired to be an experience that encapsulated “everything.”

The genesis of our scope began with the creation of its name—a reflection of its all-encompassing nature. From there, our journey extended beyond a single location to a visionary expansion plan encompassing Jakarta, San Diego, and exotic beach and day clubs in Los Cabos and Bali.

Our creative mission was twofold: establish a cohesive visual identity and craft a graphical system that could seamlessly adapt to diverse locales. Drawing inspiration from sacred geometry, we assigned fundamental building blocks to each location, creating a kaleidoscopic framework that transcended traditional boundaries. Through the lens of our carefully curated photography, we wove together a narrative that captured the unique essence of each venue.

The result? A harmonious blend of sacred geometry and geographical beauty—a graphical system that provided a diverse range of looks, ensuring each Omnia location offered a distinct visual experience. Whether amidst the vibrant energy of Jakarta, the coastal allure of San Diego, or the serene beaches of Bali, the aesthetic remained unmistakably Omnia.